Fun Fact: The creator of the "Cap 'n Crunch" cereal character was told by General Mills that the cereal would stay crunchy in milk. When he tried it, he thought it was so crunchy it could shred kids' mouths, and speculated that a better slogan than "stays crunchy even in milk" would be "stays crunchy even in hydrochloric acid" - https://www.youtube.com/watch?v=-XLBd4U36bU