@MikeDunnAuthor "Don't be evil" was Google's iconic, early motto aiming to prioritize user trust and ethical behavior over short-term profits. As the company grew into Alphabet Inc., this phrase was largely removed from the code of conduct by 2018, replaced by "Do the right thing," signaling a shift in corporate focus and culture. Sergey Brin doesn't like either motto anymore, and has apparently moved into "greed is good" territory.